Branding, Social Media Management, Digital Marketing
Ivory Route is one of a kind marketplace for luxury gifting with its own take celebrations. The Brand believes that one does not need occasions to celebrate, rather treat every day as a special day.
To generate interest in the intervention program we created a novel campaign which was based around presenting the works by the weaver-entrepreneurs to the audience in an aesthetic way to create inquiries and sales for them. From inception to implementation, Algo’s team started with a list of names that reflected luxury and style. From setting colour tones, to brand language and creative treatment, the Agency strived to make the Brand stand out and support the concept in a unique and a visually pleasing manner.