As we did a deep dive into the Instagram account of Pure by Priyanka, we decided to keep our strategy simple but effective. We planned the strategy in a way to increase reach & engagement within a limited budget.
We divided our strategy into social and ad.
Ad strategy’s main aim was to increase awareness & sales. To increase sales we introduced various discounts that targeted customers over occasions & holidays.
Social strategy’s aim was to increase follower count, brand loyalty and engagement. We achieved all this through engaging & interactive posts like little games for the audience to interact with the brand.