Rebranding, logo designing, Packaging
Raaj Ayurvedic is a legacy brand with 35 years of experience in Ayurveda. They approached us to help rebrand their businesses to bring it into the 21st century and introduce a new and cleaner aesthetic for their packaging. They wanted us to rebrand their identity straight from their logo designing to overhauling their packaging. We had to give it a clean aesthetic while maintaining the heritage.
We designed the brand using soothing colours and a minimal colour palette using colours that would portray the brand as a natural alternative to combat the stresses faced by the people in their daily lives.